Portfolio
Go-to-Market Case Studies
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Marketing Campaigns with External Partners
Created for the Tokyo Convention & Visitors Bureau, this campaign featured things to do in Tokyo from a local's perspective. The campaign marketing elements included header banners, original content and photos, a discount promotion and more.
Official landing page for the Tokyo Convention & Visitors Bureau campaign.
In collaboration with the Macao Governmental Tourism Office (MGTO), I ran a quarterly campaign targeted at Hong Kong travelers incentivizing them to visit Macau during their stay. The campaign included numerous elements including information about what to do in Macau.
Created for the Tokyo Convention & Visitors Bureau, this campaign featured things to do in Tokyo from a local's perspective. The campaign marketing elements included header banners, original content and photos, a discount promotion and more.
Seasonal Marketing Campaigns
Annual campaign to promote the New Year's Eve experience in Sydney and the tours available for purchase.
Annual campaign to promote the New Year's Eve experience in Sydney and the tours available for purchase.
The Best Time to Visit series was a campaign created across Asia and the Pacific to inform travelers on the best time to visit each set of destinations.
Annual campaign to promote the New Year's Eve experience in Sydney and the tours available for purchase.
Promotions and Discounts
Bi-annual high discount promotion in Sydney and Melbourne on day trips. Sales grossed more than $100k in only 7 days.
Bi-annual high discount promotion in Sydney and Melbourne on day trips. Sales grossed more than $100k in only 7 days.
A successful buy-more-and-save promotion on all Japan tours during the famous cherry blossom season to encourage travelers to book a tour while in Japan.
Bi-annual high discount promotion in Sydney and Melbourne on day trips. Sales grossed more than $100k in only 7 days.
Writing Samples
Recommendation page for Melbourne's yearly Spring Carnival event.
Recommendation page for Sydney visitors looking for things to do with children.
Landing page for VIVID Sydney campaign.
Landing page for marketing campaign with Tokyo Convention & Visitors Bureau
