Recommendations
Director of Product Marketing at Viator, a TripAdvisor Company
As the Director of Product Marketing and Catherine’s former manager, I am very pleased to recommend Catherine. I directly managed Catherine for 6 months, and after that continued managing her via my direct report, the Head of Merchandising & Promotions. Catherine has been a key player on the Product Marketing and Merchandising team, and her skills and leadership qualities would make her an invaluable addition to any team.
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Catherine’s has a keen sense of understanding the customer journey and is successful in using data and analytics to build relevant site campaigns and promotions. As an example, Catherine recently drove an initiative called “Customer Centric Product Descriptions” where we sought to better understand the critical customer information required to allow a customer to make a booking. Catherine led the working group in classifying critical vs. incremental information, pulled together an analysis of prevalence of instances of missing data in our assortment and projected this onto the entire population of over 50K items. As with any strategic project, this one had moments of ambiguity and changes in direction as more data was uncovered and Catherine was able to successfully navigate all those instances. The end result is that this knowledge is helping the Editorial Team and the Product Team establish better processes when creating content for the site, understand strategic prioritizations for must-get information and ultimately driving conversion by providing customer’s the right information at a critical juncture in their shopping journey.
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Catherine also demonstrates personal qualities that make her well-suited to leadership. She has naturally fallen into the role of “point person” that many of us go to with questions regarding historical campaign knowledge, tool training and technical site performance. She constantly works to share as much information with the team as possible by improving working documents and by creating training documents. Catherine was instrumental in helping the Product team to build our in-house promotions tool, and also created a solid “how-to” document and trained users across 3 offices on the appropriate steps to take when using the tool. As a manager, Catherine inspires her team to be the best they can be, and encourages them to follow their passions. When one of her direct reports expressed interest in a career change, she encouraged that person to follow the best possible job path within the company, even if it meant losing that person to another team.
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Additionally, Catherine is an asset on the technical front. She has a facility for translating technical information into terms the Product Marketing team can relate to. This, coupled with her attention to detail in technical issues, makes her a strong member of any product team.
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I can wholeheartedly recommend Catherine Linn as a strong candidate for this role. I would be happy to share more examples and answer any questions you may have.
Sr. Product Marketing Manager at Viator, a TripAdvisor Company
Catherine has been an invaluable asset to the merchandising team and business over the last 5 years we've worked together as peers at Viator. She has solid knowledge of the tools and site architecture, which makes her a great collaborator with the Product teams.
Catherine also has a keen sense of the customer journey and experience, marrying both data analysis and observation, which makes her an effective campaign manager and promotions strategist.
There is so much more I could say about her skills, but I must not forget to mention that Catherine is a joy to work with and I find her to be a great partner in managing our team together.
Sales Director, APAC at Viator, a TripAdvisor Company
It was absolutely my pleasure working closely with Catherine for nearly 5 years at Viator. As my direct marketing contact, Catherine has played an integral part in developing the fast-growing APAC region. Especially in Asia through her skills in product marketing, we are experiencing triple-digit growth since 2012.
As APAC marketing lead, Catherine has brought onboard a great team, mentored and trained them well. She along with her team have driven some result-oriented internal campaigns. She has been the bridge between sales and various marketing vechicles. With her being advocate for APAC, the visibility of the region has increased tremendously over the course of years. I know my team can trust her advice and market insights, always.
Additionally, we have worked in tandem on projects such as product development and expansion, collaborated with our counterparts from Tripadvisor, and delivering successful external marketing campaigns with high profile clients throughout the region. Our key clients including tourism boards such as Hong Kong, Macau, Tokyo, Osaka, South Korea and Northern Territory. I can't praise her enough for her level of dedication, engagement, patient and passion for travel throughout the years.
What I really appreciate, is that Catherine has a direct and can-do attitude, especially when company was relatively small. When she is my my side, I never need to worry a thing, because she will deliver what she promise and more...with a beautiful smile on her face.
Catherine is a great co-worker, and also good friend. She has been a pleasure working with her, and she will be missed. I know she will do amazingly well for whatever endeavor ahead of her!
Product Marketing Manager, APAC at Viator, a TripAdvisor Company
Catherine has been a wonderful role model and team member. She is a skilled strategist and data analyst, a leader who does not shy away from creative solutions. She is incredibly knowledgeable about the platforms and projects she works on colleagues across teams seek her out for answers and guidance.
Catherine leads by example- always asking pertinent questions, creating structure, being transparent with those she manages, and taking on extra tasks to support the team. Her next team will be lucky to have her.
Regional Sales Manager - Asia at Viator, a TripAdvisor Company
As the Regional Sales Manager in charge of Japan and other regions in Asia, I’ve had the opportunity to work closely with Catherine on a number of projects over the past one and a half years. I’ve always been impressed with her attention to detail, efficient and effective communication skills, and ability to foster highly collaborative relationships with cross-functional teams.
Our most recent project was an important marketing campaign for Japan for which Catherine played a crucial role. What made her really stand out was how she understood the nuances of different cultures and truly listened to and recognized our client’s needs. I personally really enjoyed working with Catherine because she’s always genuine, caring and fun, and takes a lot of pride in everything she does.
Director of Analytics at Viator, a TripAdvisor Company