Catherine Linn
PRODUCT MARKETING MANAGER
ANIMAL WELFARE ADVOCATE
Hello,
a little bit about me:
I thrive on connecting with the consumer and discovering insights that lead to building great solutions to their needs. I’m a data-driven storyteller who weaves a unique narrative to bring your product to life! I have a hunger to do good in the world, and I love working with products that have a daily impact on people’s lives.
I began my career by navigating the start-up world and by wearing many different marketing hats, and later transitioned into a more structured role at an established company. I’m a multi-talented marketer with skills ranging from developing go-to-market strategies to building relationships with cross-functional teams.
When I’m not focusing on crafting an enticing story, I’m using my skills to make a difference in the world by developing my passion project to protect our planet’s wildlife and local animals.
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Interested in what you see? Let's connect!
Why Me?
Strategic Storyteller
Customer-centric data-driven marketing
Relationship-Builder
Cross-functional collaboration with internal teams
Research-Focused
Competitive analysis and market knowledge
Problem-
Solver
I love a good challenge!
What I Do
GO-TO-MARKET & PRODUCT LAUNCHES
From start to launch - define launch strategy, target audience and marketing channels. Activate and align with channel owners.
INSIGHTS & CUSTOMER STRATEGY
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Perform data analysis, customer research and market research to understand the optimal target market.
POSITIONING & MESSAGING
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Define positioning, develop value propositions and write messaging ensuring alignment across all channels.
SALES ENABLEMENT & TRAINING​
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Enabling Sales to reach their goals by providing targeted messaging, product training and sales collateral.
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PRODUCT TEAM ROADMAP
Closely align with Product, bringing customer insights and data to inform and collaborate on roadmap.
What People Are Saying
"Catherine’s has a keen sense of understanding the customer journey and is successful in using data and analytics to build relevant site campaigns and promotions.
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Catherine also demonstrates personal qualities that make her well-suited to leadership. She has naturally fallen into the role of “point person” that many of us go to with questions regarding historical campaign knowledge, tool training and technical site performance. She constantly works to share as much information with the team as possible by improving working documents and by creating training documents. Catherine was instrumental in helping the Product team to build our in-house promotions tool, and also created a solid “how-to” document and trained users across 3 offices on the appropriate steps to take when using the tool. As a manager, Catherine inspires her team to be the best they can be, and encourages them to follow their passions. When one of her direct reports expressed interest in a career change, she encouraged that person to follow the best possible job path within the company, even if it meant losing that person to another team.
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Additionally, Catherine is an asset on the technical front. She has a facility for translating technical information into terms the Product Marketing team can relate to. This, coupled with her attention to detail in technical issues, makes her a strong member of any product team."